Artists Should Use Google Insights to Fine Tune Their Art Website

If an artist is unhappy with their website’s page rank, traffic or the quality of their inquiries, then Google Insights can help an artist to fine tune their art website. Google Insights will provide an art website owner with a better understanding of internet search behavior which can then be used to improve a websites’ performance. Finally, Google Insights can help an artist to improve the standing of their search results and overall effectiveness of their art website.

Google Insights provides the user with data that is compiled from all the searches for certain search terms and search phrases, relative to the total number of active domains that exist. Besides providing information about “all searches”, this data and information can be broken down further into sub-categories such as web searches, news searches, image searches and product searches. Depending on the product or service that someone wants to promote, the ability to refine the search data is extremely important as I will point out later in the article.

Google Insights can provide information to the art website owner on how many times a search term has been used, in what region of the world and by what language. Why is this important? It is important as it allows an art website owner with the ability to fine tune their website with specific meta tags and meta descriptions which helps the artist to reach their target market more effectively. Online marketing and promotional messages can reach their target audience more efficiently, in greater volume and with better results when an artist uses the search data provided by Google Insights.

As an example, a West Palm Beach, Florida artist who specializes in abstract art and has been using the keyword term “abstract art” for his website title tags and with the tags for his local online advertising. If the artist was to input that term in the Google Insights tool and wanted to know where that search term is the most popular throughout the state, then this information would be provided. It would show that Tampa, Orlando and Miami were the top 3 cities or regions where this term was searched. West Palm Beach comes in a very distant 5th. This would indicate that the artist’s advertising and promotional dollars would be better spent if he were to target those 3 regions in the state, rather than in West Palm Beach when using that search term.

The same type of analysis could be done for the entire United States, which would show which states or regions of the country which would have the highest search term popularity for “abstract art”. In this instance, it is Arkansas, South Dakota and Idaho. Florida does not even show up in the top 10 of regional interest. Again, the artist could target those regions with this information in online advertising and promotions. Facebook advertising and Google AdWords allows the artist to target those areas precisely by towns, by zip codes and by times of the day. Why waste valuable advertising dollars by promoting their art work in any areas of little interest, when those dollars could be spent elsewhere, be more effective and provide better results?

As part of the Google Insights data it also provides a user with 10 related and alternative search terms that can be used or added to the artist’s website, tags and online advertising. In the instance of “abstract art” Google insights also suggests for the first 3 keyword terms; 1. Abstract art paintings. 2. Abstract paintings. 3. Abstract painting. Another feature that Google Insights provides to the user is what they call “Rising Searches”. Rising searches will provide the user with data on search words/phrases that have shown a significant increase in use since the preceding period of time. Again, in the case of “abstract art” they are showing; 1. Abstract art ideas. 2. Abstract definition. 3. Abstract art definition. Whether they make any sense to be included and used as keywords and tags is up to the art website owner.

There are a couple of other features of Google Insights that I would like to point out as well. This tool also has the ability to collect and compare data based on specific locations and by exact time periods. This data allows the user to pin point search data by cities/towns, by certain days, months or years. This can be important information which will show the highest use during times of week or days/months of high demand. Finally this data can be filtered by categories. For our example the search term “abstract art” could be filtered by all search categories or specifically by arts and humanities. This means that if abstract art were to be searched just by the art and humanities category, the results for “abstract art” in the arts and humanities search would not be skewed by the additional results of the other categories of entertainment, business and recreation. In other words, the results are just for that term in any of the searches that would be for arts and humanities.

As you can see by the above, this type of information can be very valuable to a website owner if they are unhappy with their present search results and website performance. Google Insights may be the tool that can help an artist to not only get more searches for their art website but also provide the artist with better quality traffic and more art sales.

Artists should try Google Insights to improve their online art business. This information can be reached here at http://www.google.com/insights/search/#.

Two Categories of Artists in Visual Art Exhibitions

Visual art exhibition is paramount to the practice art, not only because it provides an avenue for the artist to meet the audience but also, it promotes the artist beyond the confines of his/her immediate practicing environment. However, the concept of art exhibition in contemporary Nigerian art circle can only be understood when one knows the stand point of the exhibiting artist. As an art historian, my continuing interaction with artists over the years has made me to identify two kinds of artists with different approaches, perceptions as well as views toward exhibition. In this article, these groups can be discussed as pure business artists and none-financial motive artists.

The first group can be described as artists who have strong financial motive behind their exhibition are often looking for what type of art concept that is highly priced or well demanded in the existing art market of a particular area. They may be constantly making enquiries from gallery owners or art collectors to know the kind of art to produce so that it may be sold during exhibition. This set of artists sometimes allow their business mind to limit their creativity by restricting themselves to either a one or a few concepts, style or trend of art expression. They may use art styles that are more or less attracted to those who have perception of visual (art) appreciation in order to gain market or patronage from them. By this, such artists may choose realism as a convenient style to express their works, or produce decorative designs using motifs that are of immediate recognition or things like trees, flowers, or other simple concepts that can be employed to achieve a rhythmic effects which may be aesthetically appealing especially to those who their sense of art appreciation is tied to uninformed background.

Exhibition to these artists is highly depending on the financial factor. As such, they tend to weigh the success of the exhibition on the number of works sold and or, in terms of the commissions which they get after the exhibition. Artists within this circle do have a pre-conceived audience for an intended public art show (exhibition); as such, publicity may largely cover those who are in love with the kind of works: styles, concepts, or forms that the exhibiting artist is going to showcase. This is intentionally done to ensure a flourishing state of the exhibition as well as make it look like a strictly money making venture.

The second group of artists on the other hand do not consider money as a leader factor to affect of limit their creative expressions. They produce art works that are truly inspired by thought, feeling, imaginations using a variety of concepts that are ever-changing to show their growth in the practice of their profession. Such artists constantly experiment with new/foreign materials, make use of new ideas as well as employ strange concepts that can best express their feelings about the society they are living in. In view of this, they may not keep to one style, concept of trend of art irrespective of the demand in the society. To those artist, bringing to fore what they are doing is in the studio is the first motive before anything and by doing so, they look forward to criticism in order to enable them improve in their practice of art and consequently serve the society better.

They may not make sales during exhibition, yet the true identity of their feelings, thought, or perception about the society they live is well express. The interaction of such artists with audience during exhibition is more like a teacher and students, where the artist spends time to explain the relationship of a particular artwork to the environment of the audience as well as issues/messages contained in the work for the audience understand the purpose/relevance of the work to the society he/she lives. In view of this, this kind of artists may prefer to create works that represent various events on cultural, political and social background.

Their works sometimes may aim purely to enlighten the public on issues that are of great importance to the progress of the society like the evils of terrorism, the importance of global warming, and other environmental issues. In this way, the artist may use unfamiliar concepts that are not easily understood (such as abstract or stylized forms) to convey his/her message to the public. In painting for example, colours may be used to achieve abstract designs either by way of sprinkling diluted paint on canvas to create images or dropping some brush strokes of unrelated colours to create an idea of chaos in the society. In sculpture however, the artist may decide to use found materials (used objects) that best convey the meaning of the art work as well as its significance to a target audience.

It is important to mention here that, most of such works are hardly appreciated by a good number of Nigerian populace who patronizes art exhibition, hence, such exhibitions record minimal sales. The stand point here is that, the artist has satisfied his/her creative drive as well as achieve in touching the society in such a way that change is inevitable. The change may not be immediate since the work needs subsequent societal events or issues to make reference to by way of emphasizing its relevance to people. This is because in every work of art, there is a hidden truth about the society embedded in it. The public may not easily come to terms with the realities of such truth until further interpretations are offered by art historians or critics who are familiar with past and current issues in the practice of art in a particular society.

On the whole, a good percentage of artists in the first group (business minded artists) discuss above often rely only the returns they get through the sell of art works to sustain them economically. The second group of artists (none-financial motive artists) however, most of them do not depend on art practice alone to survive but also engage in other things like teaching art in tertiary institutions. On a broad base view, majority of artists in Nigeria produce two kinds of works during exhibition: Works that can sustain an artist’s economically and works that can truly offer comments/views about the society they live for a desired positive change.

Ecology In Contemporary Art

The Oxford English Dictionary gives the following definition of art – “the expression or application of human creative skill and imagination, producing works to be appreciated primarily for their beauty or emotional power.” In terms of contemporary art, the concept of “emotional power” is probably the most important part of this definition. Art is all over something that surrounds us, not only in the form of paintings and sculptures but also through music, literature, film, photography and others. So it’s no wonder that environmental problems can be found being discussed in art in one or another form.

Art is a great way to attract people`s attention to the environmental issues that are the negative result of human activity, for example climate change, pollution, resource depletion. Ecological problems shown through art have much more influence over people because you do not need to visit some lectures or read a textbook in order to be worried about ecological situation. You can simply see photography about global warming in the gallery or watch a science fiction movie in the cinema, to experience something that will touch your heart and change your relationship with nature for life.

Environmental art starts its history in 1960s, as a part of the environmental movement, and it has continued to grow since then. Examples of art forms that may be described as environmental art include:

* Land art, in which landscape is used by artists like a form or tool for creating their artworks. Spiral Jetty, by Robert Smithson, is one of the best-known examples of land art

* Arte Povera, in which, to show the influence of industry on the nature, artists use industrial or non-art materials. The most complete collection of works from the Arte Povera movement is at the Kunstmuseum Liechtenstein

* Site-specific art, artworks created to exist in a specific place

* Eco-art, artworks which have both ecological content and materials

Also growing in popularity are terms such as ‘sustainable art’, which has a wider definition of the environment. Sustainable art may deal with social, economic, biophysical, historical and cultural environments.

Ecological art has many different values, from the pure aesthetic appeal that many of the works have, to the creative displays many include which bring new ideas into the artistic circle. Yet they also have a more concrete advantage, in that the artist is taking advantage of their gift to bring our attention to a problem they consider to be important, and are therefore encouraging discussion about the issue. In this way it contributes valuably to our society and plays a role that increases our sense of social responsibility.