If an artist is unhappy with their website’s page rank, traffic or the quality of their inquiries, then Google Insights can help an artist to fine tune their art website. Google Insights will provide an art website owner with a better understanding of internet search behavior which can then be used to improve a websites’ performance. Finally, Google Insights can help an artist to improve the standing of their search results and overall effectiveness of their art website.
Google Insights provides the user with data that is compiled from all the searches for certain search terms and search phrases, relative to the total number of active domains that exist. Besides providing information about “all searches”, this data and information can be broken down further into sub-categories such as web searches, news searches, image searches and product searches. Depending on the product or service that someone wants to promote, the ability to refine the search data is extremely important as I will point out later in the article.
Google Insights can provide information to the art website owner on how many times a search term has been used, in what region of the world and by what language. Why is this important? It is important as it allows an art website owner with the ability to fine tune their website with specific meta tags and meta descriptions which helps the artist to reach their target market more effectively. Online marketing and promotional messages can reach their target audience more efficiently, in greater volume and with better results when an artist uses the search data provided by Google Insights.
As an example, a West Palm Beach, Florida artist who specializes in abstract art and has been using the keyword term “abstract art” for his website title tags and with the tags for his local online advertising. If the artist was to input that term in the Google Insights tool and wanted to know where that search term is the most popular throughout the state, then this information would be provided. It would show that Tampa, Orlando and Miami were the top 3 cities or regions where this term was searched. West Palm Beach comes in a very distant 5th. This would indicate that the artist’s advertising and promotional dollars would be better spent if he were to target those 3 regions in the state, rather than in West Palm Beach when using that search term.
The same type of analysis could be done for the entire United States, which would show which states or regions of the country which would have the highest search term popularity for “abstract art”. In this instance, it is Arkansas, South Dakota and Idaho. Florida does not even show up in the top 10 of regional interest. Again, the artist could target those regions with this information in online advertising and promotions. Facebook advertising and Google AdWords allows the artist to target those areas precisely by towns, by zip codes and by times of the day. Why waste valuable advertising dollars by promoting their art work in any areas of little interest, when those dollars could be spent elsewhere, be more effective and provide better results?
As part of the Google Insights data it also provides a user with 10 related and alternative search terms that can be used or added to the artist’s website, tags and online advertising. In the instance of “abstract art” Google insights also suggests for the first 3 keyword terms; 1. Abstract art paintings. 2. Abstract paintings. 3. Abstract painting. Another feature that Google Insights provides to the user is what they call “Rising Searches”. Rising searches will provide the user with data on search words/phrases that have shown a significant increase in use since the preceding period of time. Again, in the case of “abstract art” they are showing; 1. Abstract art ideas. 2. Abstract definition. 3. Abstract art definition. Whether they make any sense to be included and used as keywords and tags is up to the art website owner.
There are a couple of other features of Google Insights that I would like to point out as well. This tool also has the ability to collect and compare data based on specific locations and by exact time periods. This data allows the user to pin point search data by cities/towns, by certain days, months or years. This can be important information which will show the highest use during times of week or days/months of high demand. Finally this data can be filtered by categories. For our example the search term “abstract art” could be filtered by all search categories or specifically by arts and humanities. This means that if abstract art were to be searched just by the art and humanities category, the results for “abstract art” in the arts and humanities search would not be skewed by the additional results of the other categories of entertainment, business and recreation. In other words, the results are just for that term in any of the searches that would be for arts and humanities.
As you can see by the above, this type of information can be very valuable to a website owner if they are unhappy with their present search results and website performance. Google Insights may be the tool that can help an artist to not only get more searches for their art website but also provide the artist with better quality traffic and more art sales.
Artists should try Google Insights to improve their online art business. This information can be reached here at http://www.google.com/insights/search/#.